Author: Sandeep Namburi
Analyze Your Business
When doing a business analysis and developing your business strategy for the future, there are several things you should examine. Matters of major importance are your clients’ expectations and desires, your human and technological resources and your marketing strategies. Consider the industry you operate in and how it may be changing. Are you meeting your clients’ expectations? Are you taking full advantage of the Internet and all it offers? Are there new trends emerging that may require you to change your product range or upgrade the services that you offer? If there are, making those changes before your competitors do can give you a major advantage and increase your profits!
Take into consideration the way you are currently operating your business. Is the technology you are using to run your business up to date? Will it meet your needs in the future? Is there new technology available that would allow you to streamline your business processes and save on time or labour? Is your current staffing level adequate and are your employees adequately trained in the technology you already have?
Technology and the changes it brings are inescapable. It advances at an ever increasing pace and for many over-worked business operators, it’s only too easy to slip behind and lose touch with change. It pays for modern businesses to have a technology strategy in place to ensure they remain competitive.
The content of your technology strategy will depend on the nature of your business - and whether you sell technology or simply use it in the running of your operation. If you sell it, a large part of your technology strategy will be designed to ensure you keep up-to-date on available products, emerging trends, and advances in technology that are likely to lead to new products, trends or altered buying patterns. It may include subscribing to journals, newsletters and catalogues, attending industry expos or even investing in the development of new products.
If your business is service orientated, the major role of technology in your business is likely to be in the day to day operation of your business. That is no less important however, as the technology you utilise can have a major impact on the quality of your service and the speed at which you can deliver it. As quality and speed are generally the defining factors for consumers, ensuring your processes are up to date can give you the edge in a competitive field.
Think about some of the businesses that have left you unimpressed in recent years and why that occurred – it’s quite likely that as you walked out the door you considered them to be behind the times! Developing and implementing a technology strategy as part of your overall business strategy will ensure clients don’t leave your business thinking the same thing.