Author: Sandeep Namburi
Now this method is much more successful than spamming the customer with 10% offs or limited discounts. Customers always target what they want. As a website owner, it's your job to lead them there. Show them why you are better than the rest and provide testimonials to ensure a risk-free transaction. Don't drive them away from your website by making them buy more than what they wanted.
What should I do?
Set your product or service with a competitive price in relation with other companies in your category. Focus on gaining reputation and value of your brand before you change the price. If a customer visits a website they've never heard of offering logo designing services for twenty bucks, they're most likely to click the back button thinking that this is a scam or low-quality service. Now, if they see a brand they're familiar with offering logo designing services for twenty bucks, they're most likely to become a regular customer. This is why its more important to boost the recognition of your brand before you hinder the price. These motives successfully drive the biggest companies today like Apple and Microsoft.